Privacy Policy

HiLiHiF ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website at www.hilihif.com and make a purchase from us.

By using our website, you agree to the terms described in this Privacy Policy.

1. Who We Are

HiLiHiF is a slow fashion brand based in Pune, India, creating handcrafted one-piece dresses in natural fabrics.

2. Information We Collect

When you visit or make a purchase on our website, we may collect the following:

• ✦ Full name, email address, phone number, and shipping / billing address
• ✦ Payment information — processed securely via Shopify Payments or Razorpay. We do not store card or UPI details on our servers
• ✦ Order history, product preferences, and purchase details
• ✦ IP address, browser type, device type, and operating system
• ✦ How you found our website — referral source, search engine, social media
• ✦ Any messages, queries, or feedback you send us via email, WhatsApp, or the contact form

3. How We Use Your Information

We use the information we collect to:

• ✦ Process, fulfil, and ship your orders
• ✦ Send order confirmations, dispatch notifications, and delivery updates
• ✦ Respond to your customer service queries and complaints
• ✦ Send occasional emails about new arrivals, offers, or brand updates — only if you have opted in
• ✦ Improve our website, products, and overall customer experience
• ✦ Prevent fraud and ensure the security of transactions
• ✦ Comply with applicable legal and regulatory obligations

4. How We Share Your Information

We share your data only with trusted service partners who help us run our business:

• ✦ Shopify Inc. — our e-commerce platform, which processes and securely stores order data
• ✦ Razorpay / Shopify Payments — payment gateways for secure transaction processing
• ✦ Delhivery, Shiprocket, or equivalent logistics partners — for order delivery and shipment tracking
• ✦ Email service providers — for transactional and marketing emails (only if you have opted in)

5. Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. Cookies help us:

• ✦ Remember your cart contents across sessions
• ✦ Understand how visitors navigate our website
• ✦ Measure the effectiveness of our marketing campaigns
• ✦ Provide a personalised browsing experience

6. Data Retention

We retain your personal information for as long as necessary to fulfil your orders, maintain your account, comply with our legal obligations, and resolve any disputes.

If you wish to have your data deleted, please contact us at hilihif3@gmail.com and we will process your request within a reasonable time.

7. Your Rights

You have the right to:

• ✦ Access the personal data we hold about you
• ✦ Correct any inaccurate or incomplete data
• ✦ Delete your personal data from our records
• ✦ Withdraw consent for marketing communications at any time by clicking 'Unsubscribe' in any email or contacting us directly
• ✦ Lodge a complaint with a relevant data protection authority if you believe your rights have been violated

8. Data Security

9. Third-Party Links

Our website may contain links to external websites, including our Instagram profile and other social media pages. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before sharing any personal information.

10. Children's Privacy

Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children.

If you believe we have inadvertently collected such information, please contact us immediately at hilihif3@gmail.com and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updated versions will be posted on this page with a revised effective date. Your continued use of our website after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please reach out to us. We aim to respond to all privacy-related queries within 48 hours on working days (Monday to Saturday).